Advertiser Agreement

1. Parties and Purpose

This Advertiser Agreement ("Agreement") describes the general terms under which an approved advertiser ("Advertiser", "you", or "your") may purchase leads, inbound calls, live transfers, or other performance marketing services from Pace Advertising ("Pace", "we", "our", or "us").

Pace provides performance marketing and lead generation services across verticals that may include ACA/Obamacare, Medicare, Final Expense, Hospital Indemnity, and other approved campaigns.

2. Advertiser Registration and Approval

• Advertiser must provide accurate company, ownership, contact, business, and billing information.
• Pace may request business verification, licensing information, compliance documentation, and other relevant records.
• Account registration does not guarantee approval or campaign activation.
• Advertiser may access only campaigns and services approved by Pace.
• Advertiser must keep account and contact information current.
• Advertiser is responsible for securing its account credentials and authorized users.

3. Campaign Requests and Approval

Advertiser may request campaigns by providing the relevant targeting, volume, geographic, qualification, operating-hour, and commercial requirements.

• Campaigns are subject to feasibility, traffic availability, compliance review, and approval by Pace.
• A campaign is not active until the relevant terms have been confirmed by Pace in writing.
• Pace may approve, reject, modify, pause, or discontinue a campaign.
• Advertiser must notify Pace of material changes to campaign requirements.
• Advertiser must not assume that requested volumes or geographic coverage are guaranteed.

4. Insertion Orders and Commercial Terms

Each campaign may be governed by a separate Insertion Order ("IO") specifying relevant commercial and operational details, including:

• Campaign name and vertical.
• Lead, call, or transfer type.
• Pricing model and agreed rates.
• Target states, locations, or other geographic restrictions.
• Daily, weekly, or monthly caps where applicable.
• Qualification and eligibility criteria.
• Call duration and transfer requirements.
• Operating hours and delivery schedules.
• Billing cycle, payment terms, and dispute procedures.
• Other campaign-specific conditions.

The signed IO governs the relevant campaign-specific commercial terms. Any changes to signed commercial terms must be documented in accordance with the applicable agreement.

5. Lead and Call Delivery

Pace will use commercially reasonable efforts to deliver the approved traffic, leads, calls, or transfers described in the applicable campaign documentation.

• Delivery is subject to campaign availability, traffic supply, market conditions, and approved caps.
• Advertiser must maintain working contact channels and adequate receiving capacity.
• Advertiser must promptly notify Pace of technical issues affecting delivery or receipt.
• Advertiser must not misrepresent campaign performance or delivery records.
• Any guaranteed volume or service-level commitment must be expressly stated in the applicable signed IO.

6. Advertiser Responsibilities

Advertiser agrees to:

• Provide accurate product, service, eligibility, targeting, and qualification information.
• Maintain all licenses, registrations, approvals, and authorizations required for its business activities.
• Ensure that its representatives and sales agents are appropriately qualified and authorized.
• Handle consumers fairly and comply with applicable advertising, telemarketing, consumer protection, and privacy laws.
• Use consumer information only for authorized purposes.
• Maintain appropriate security controls for data received from Pace.
• Provide timely feedback regarding lead quality, call outcomes, and disputes.
• Notify Pace promptly of any change that may affect campaign legality, eligibility, or delivery.

7. Consumer Treatment and Compliance

Advertiser is responsible for its own sales, enrollment, consultation, and consumer interaction activities.

Depending on the campaign, applicable requirements may include TCPA, Do Not Call restrictions, privacy and data protection laws, consumer protection rules, truthful advertising requirements, and relevant healthcare marketing or CMS requirements.

Advertiser must not:

• Mislead consumers about products, coverage, pricing, eligibility, or benefits.
• Make unauthorized or unsupported claims.
• Use consumer information outside the purpose authorized by the campaign and applicable consent.
• Engage in prohibited telemarketing or contact practices.
• Misrepresent its licensing, appointment, or authorization status.

Pace does not provide legal, licensing, insurance, or regulatory advice to Advertiser. Each party remains responsible for its own legal obligations.

8. Lead Acceptance and Rejection

Lead and call acceptance criteria will be defined in the applicable IO or campaign documentation.

Where the campaign allows rejection or dispute, examples may include:

• Duplicate leads or calls excluded by the agreed criteria.
• Invalid or materially inaccurate consumer information.
• Calls that fail the agreed duration or qualification requirements.
• Consumers outside approved geographic or eligibility criteria.
• Dead-air, disconnected, or otherwise invalid calls.
• Activity resulting from fraud, manipulation, or unauthorized traffic.

Advertiser must submit disputes with sufficient supporting information within the timeframe and through the process agreed in the applicable IO. Disputes will be reviewed according to the agreed campaign criteria.

9. Rates, Invoicing and Payment

Advertiser must pay the rates and fees agreed in the applicable signed IO or other written agreement.

• Pricing may be based on CPA, CPL, pay-per-call, qualified transfer, or another agreed model.
• Billing frequency, payment terms, payment method, and any credit arrangements must be agreed in writing.
• Advertiser must provide accurate billing and payment information.
• Advertiser must raise billing disputes within the timeframe specified in the applicable agreement.
• Undisputed amounts remain payable according to the agreed payment schedule.
• Applicable taxes, bank charges, and transaction fees will be handled as specified in the agreement or applicable law.

Pace may take reasonable steps permitted by the applicable agreement where payments are overdue, including pausing campaign delivery or restricting account access.

10. Data Privacy and Security

Advertiser must handle all personal and consumer information received through Pace in accordance with applicable privacy laws, consent requirements, and campaign restrictions.

• Consumer data must only be used for authorized campaign purposes.
• Advertiser must not sell, rent, or redistribute consumer information without appropriate authorization.
• Advertiser must restrict data access to authorized personnel.
• Advertiser must implement reasonable safeguards to protect consumer information.
• Advertiser must promptly notify Pace of suspected data breaches or unauthorized disclosure involving campaign data.
• Advertiser must comply with applicable access, deletion, retention, and correction requirements.

11. Confidentiality

Advertiser must protect all non-public business information received from Pace, including pricing, campaign details, publisher information, operational processes, credentials, agreements, and business records.

Confidential information may only be used for the authorized business relationship and must not be disclosed to unauthorized third parties.

12. Intellectual Property and Brand Use

Advertiser retains ownership of its trademarks, brands, and materials. Pace retains ownership of its own website, branding, platform, documents, and intellectual property.

Neither party may use the other party's trademarks, logos, or marketing materials without prior authorization, except as expressly permitted in writing.

13. Campaign Changes and Suspension

Pace may pause, modify, restrict, or discontinue a campaign where reasonably necessary due to traffic availability, advertiser requirements, compliance concerns, quality issues, payment issues, or business considerations.

Advertiser must notify Pace of changes to campaign criteria, product details, receiving capacity, or other matters that may affect delivery. Changes to signed commercial terms will be handled under the applicable agreement.

14. Termination

Either party may terminate its business relationship in accordance with the notice and termination provisions in the applicable signed MSA or other written agreement.

Pace may suspend or terminate services where reasonably necessary in response to suspected fraud, legal or regulatory concerns, security incidents, material breach, or overdue payments, subject to the applicable agreement and law.

Termination does not eliminate obligations that accrued before termination, including payment, confidentiality, data protection, and other surviving obligations.

15. Representations and Warranties

Advertiser represents that:

• It has authority to enter into the applicable agreements.
• Its business and campaign information is accurate.
• It holds the licenses and authorizations required for its activities.
• Its products, services, and consumer-facing practices comply with applicable law.
• It will use consumer information only for authorized purposes.

16. Indemnification

Any indemnification obligations, including responsibility for claims, losses, regulatory actions, or expenses arising from a party's breach, misconduct, or unlawful activity, will be governed by the applicable signed MSA or other written agreement. Nothing in this section creates an obligation beyond what is agreed in that contract or permitted by applicable law.

17. Limitation of Liability

The parties' liability will be governed by the applicable signed MSA or other written agreement. To the extent permitted by law, neither party will be liable for indirect, incidental, special, or consequential damages except where such limitation is prohibited or the applicable agreement provides otherwise.

18. Electronic Agreements and Signatures

Pace may deliver MSAs, IOs, and related documents electronically through the partner portal or secure signing links.

• Advertiser must review all documents before signing.
• Only an authorized representative may sign on behalf of Advertiser.
• Electronic signatures and associated signing records may be retained electronically.
• Campaign-specific pricing and requirements will be governed by the applicable IO.
• Advertiser should retain copies of completed agreements.

19. Independent Business Relationship

Unless expressly agreed otherwise in writing, each party operates as an independent business. Nothing in this Agreement creates a partnership, employment relationship, joint venture, or agency relationship between the parties.

20. Governing Law and Disputes

The governing law, jurisdiction, and dispute resolution procedure applicable to the Advertiser relationship will be set out in the signed MSA or other written agreement. Where no agreement addresses a particular matter, applicable law will govern.

21. Changes to These Terms

Pace may update these general advertiser requirements periodically. Changes to an existing signed MSA or IO will be handled according to the amendment provisions of that agreement and applicable law.

22. Contact Information

Pace Advertising
Email: info@p4pace.online
Phone: +92 312 8691635
Office #4, Baqai Arcade, 6th Road,
Rawalpindi 46000, Pakistan.