1. About This Policy
This Privacy Policy applies to Pace Advertising ("Pace", "we", "our", or "us"), our website, partner portal, and related business services. It explains what information we may collect, why we collect it, how we use it, and the choices available to individuals.
This policy applies to website visitors, registered publishers, advertisers, business contacts, and other individuals interacting with our services.
2. Information We Collect
Depending on how you interact with us, we may collect the following categories of information:
- Contact information: Name, email address, telephone number, business address, and communication preferences.
- Business information: Company name, website, business type, business address, role, and business contact details.
- Account information: Username, login credentials in protected form, account settings, registration details, and account activity.
- Verification information: Information or documents reasonably required for identity, business, compliance, or payment verification.
- Campaign information: Campaign applications, approved offers, traffic source details, campaign performance information, and related communications.
- Agreement information: MSA and IO documents, electronic signature records, signing timestamps, document versions, and agreement status.
- Payment information: Invoicing details, payment preferences, transaction references, and related financial records. Sensitive payment credentials should only be collected through appropriately secured channels.
- Technical information: IP address, browser type, device information, access logs, approximate location derived from technical data, and website usage information.
- Communications: Emails, contact form submissions, support requests, and other correspondence.
3. Consumer and Lead Information
In connection with lead generation, inbound calls, and live transfer campaigns, Pace or its partners may handle consumer information such as names, telephone numbers, geographic information, campaign qualification responses, consent records, and related interaction details.
The exact information collected depends on the campaign and the applicable consent and authorization. Partners must only collect, transfer, access, and use consumer information in accordance with applicable laws, campaign requirements, and the permissions obtained from the consumer.
4. How We Use Information
We may use collected information for legitimate business and operational purposes, including:
- Creating, managing, and securing partner accounts.
- Reviewing registration applications and conducting business verification.
- Approving publishers and advertisers for relevant campaigns.
- Managing campaign requests, offers, and partner communications.
- Generating, delivering, signing, and storing MSAs, IOs, and other agreements.
- Managing billing, invoices, reconciliation, and payment-related records.
- Reviewing campaign quality, investigating disputes, and detecting suspicious activity.
- Responding to inquiries and providing customer or partner support.
- Maintaining website security, troubleshooting technical issues, and improving services.
- Meeting legal, regulatory, contractual, and recordkeeping obligations.
5. Legal Basis and Consent
Where applicable privacy laws require a legal basis for processing, we may rely on consent, contractual necessity, legitimate business interests, legal obligations, or another lawful basis recognized by the relevant law.
Where consumer information is collected through marketing or lead generation activities, the responsible party must obtain and maintain any consent or authorization required by applicable law. A partner's submission of information to Pace does not by itself establish that the consumer has provided valid consent.
6. How Information May Be Shared
We do not treat personal information as a freely available commercial asset. We may share information only where reasonably necessary and permitted, including with:
- Advertisers and campaign partners: Relevant consumer or campaign information for the specific purpose authorized by the applicable campaign and consent.
- Publishers and service providers: Information needed to operate approved campaigns or provide contracted services.
- Technology providers: Hosting, email delivery, website security, document generation, electronic signing, and other technical service providers.
- Professional advisers: Legal, accounting, compliance, or other professional advisers where reasonably necessary.
- Authorities: Government, regulatory, or law enforcement bodies when disclosure is legally required or otherwise permitted.
- Business transfers: Relevant information in connection with a merger, restructuring, acquisition, or transfer of business assets, subject to appropriate safeguards.
We do not authorize partners to use consumer information for unrelated purposes, unauthorized resale, or marketing beyond the permissions and legal requirements applicable to that information.
7. Cookies and Similar Technologies
Our website may use cookies or similar technologies to support essential website functionality, remember preferences, improve security, and understand website usage.
You may be able to manage cookies through your browser settings. Disabling certain cookies may affect website or portal functionality. Where legally required, we will seek consent before using non-essential cookies or similar technologies.
8. Data Security
We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, loss, or misuse. These measures may include access controls, authentication, secure connections, restricted administrative access, and system monitoring.
No website, email transmission, or electronic storage system can be guaranteed to be completely secure. Users should protect their login credentials and notify us promptly if they suspect unauthorized account access or a data security incident.
9. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this policy, including account administration, contractual performance, campaign reconciliation, dispute resolution, security, legal compliance, and recordkeeping.
Retention periods may vary depending on the type of information, applicable law, contractual requirements, and the circumstances of the business relationship. Information may be securely deleted, anonymized, or otherwise disposed of when it is no longer reasonably required, subject to applicable retention obligations.
10. International Data Transfers
Pace and its partners may operate in different countries. Information may therefore be processed or stored in countries other than the country where it was collected. Where applicable law requires safeguards for international transfers, the responsible party must implement the required protections.
11. Your Privacy Rights
Depending on your location and applicable law, you may have rights to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of certain personal information.
- Object to or request restriction of certain processing.
- Withdraw consent where processing relies on consent.
- Request a copy of certain information in a portable format.
- Submit a privacy complaint to an applicable data protection authority.
These rights are subject to applicable legal limitations, identity verification, contractual obligations, and legitimate recordkeeping requirements.
12. Children's Privacy
Our website and partner portal are intended for business users and are not directed to children. We do not knowingly seek to collect personal information directly from children through our partner registration services. If you believe a child has provided personal information to us, please contact us so the matter can be reviewed.
13. Third-Party Websites and Services
Our website or communications may contain links to third-party websites or services. Those third parties operate under their own privacy policies and practices. Pace is not responsible for the privacy or security practices of websites and services that we do not control.
14. Electronic Agreements and Records
Our partner portal may support electronic delivery and signing of agreements, including MSAs and IOs. Information associated with these processes may include signer details, email addresses, timestamps, document versions, signing status, and related audit records.
These records may be retained to establish the history and status of business agreements, support contractual administration, and address disputes or legal requirements.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, information practices, technology, or legal requirements. Updates will be published on this page with a revised "Last Updated" date.
16. Contact Us
For privacy questions, requests, or concerns, contact:
Pace Advertising
Email: info@p4pace.online
Phone: +92 312 8691635
Office #4, Baqai Arcade, 6th Road,
Rawalpindi 46000, Pakistan.