1. About Pace Advertising
Pace Advertising ("Pace", "we", "our", or "us") provides performance marketing, lead generation, inbound calls, live transfers, and related advertising services. Our services may include campaigns in ACA/Obamacare, Medicare, Final Expense, Hospital Indemnity, and other approved verticals.
These Terms apply to visitors, publishers, advertisers, partners, and registered users of our website and partner portal.
2. Account Registration and Approval
- Users must provide accurate, complete, and current registration and business information.
- Partners may be required to provide identity, business, tax, compliance, payment, or other verification information.
- Account registration does not guarantee approval or access to any campaign.
- Pace reserves the right to approve, reject, restrict, or suspend accounts based on its verification and business requirements.
- Users are responsible for maintaining the confidentiality of their login credentials and all activity under their accounts.
- Users must promptly notify Pace if they suspect unauthorized access to their accounts.
3. Publisher Responsibilities
Publishers participating in Pace campaigns agree to:
- Generate and deliver traffic only through sources and methods disclosed to and approved by Pace.
- Use truthful, transparent, and lawful advertising practices.
- Comply with applicable consumer protection, privacy, telemarketing, advertising, and data protection laws.
- Maintain appropriate consent records and supporting documentation where legally required.
- Not misrepresent consumer intent, campaign details, products, services, or the identity of the advertiser.
- Not submit fabricated, duplicated, recycled, manipulated, or misleading leads or calls.
- Not use unauthorized automated traffic, bots, spoofing, call manipulation, artificial engagement, or deceptive transfer practices.
- Not coach consumers to provide false answers or misrepresent eligibility.
- Not use prohibited, unauthorized, or undisclosed third-party traffic sources.
4. Advertiser Responsibilities
Advertisers using Pace services agree to:
- Provide accurate campaign descriptions, qualification criteria, targeting requirements, and offer information.
- Ensure their products, services, sales processes, and representatives comply with applicable laws and regulations.
- Use consumer information only for authorized purposes and in accordance with applicable privacy requirements.
- Provide timely feedback regarding submitted leads, calls, transfers, and disputes.
- Honor the commercial terms and payment obligations agreed in the applicable IO or written agreement.
- Not use supplied traffic or consumer information for unauthorized resale, redistribution, or unrelated marketing.
5. Campaigns, Offers and Insertion Orders
Campaigns and offers displayed in the partner portal may include specific rates, payout models, caps, geographic restrictions, qualification criteria, operating hours, and other requirements.
- Campaign access is subject to approval by Pace.
- Approval for one campaign does not automatically approve a partner for other campaigns.
- Campaign terms may be changed, paused, restricted, or discontinued.
- Campaign-specific commercial terms should be documented in an applicable Insertion Order (IO) or other written agreement.
- Where terms conflict, the applicable signed IO or agreement will govern the relevant campaign-specific commercial terms, subject to applicable law.
6. Master Service Agreements and Electronic Signatures
Pace may issue Master Service Agreements (MSAs), Insertion Orders, and other contractual documents electronically through the partner portal or by secure signing links.
- Partners are responsible for reviewing documents before signing.
- Electronic signatures may be used where legally recognized and permitted.
- Signing records, timestamps, document versions, and related signing evidence may be retained electronically.
- Once signed, the applicable agreement becomes binding to the extent permitted by applicable law.
- Partners must not sign on behalf of another person or entity without proper authority.
7. Lead and Call Quality
Pace may review, validate, audit, accept, reject, or dispute leads, calls, and transfers according to the applicable campaign requirements and IO.
Depending on the agreed campaign criteria, examples of potentially non-billable or rejected activity may include:
- Duplicate, invalid, fabricated, or misleading leads.
- Dead-air calls, disconnected calls, or calls with no genuine consumer engagement.
- Consumers who do not meet the stated campaign eligibility requirements.
- Calls that fail the agreed duration, qualification, or transfer requirements.
- Unauthorized, manipulated, spoofed, coached, or artificially generated traffic.
- Traffic obtained through undisclosed or prohibited sources.
The applicable IO or campaign documentation will determine the specific acceptance, rejection, dispute, and billing rules.
8. Rates, Invoicing and Payments
Rates, payout structures, billing periods, payment schedules, minimum thresholds, and payment methods are determined by the applicable IO or separate written agreement.
- No rate or payment schedule is guaranteed unless agreed in writing.
- Payments are subject to applicable validation, reconciliation, and dispute procedures.
- Partners must provide accurate invoicing and payment information.
- Amounts associated with disputed, invalid, or rejected activity may be withheld or adjusted in accordance with the applicable agreement.
- Any applicable taxes, bank charges, or transaction fees will be handled as specified in the relevant agreement or applicable law.
9. Compliance and Consumer Protection
All partners must comply with laws and regulations applicable to their activities and locations. Depending on the campaign, these may include requirements relating to telemarketing, consumer consent, Do Not Call restrictions, privacy, data protection, advertising disclosures, and healthcare marketing.
References to TCPA, CMS, DNC, or other compliance standards do not constitute a guarantee or certification that any particular campaign or partner activity is compliant. Each partner remains responsible for its own legal and regulatory obligations.
10. Data Privacy and Security
- Partners must protect consumer and business information against unauthorized access, use, disclosure, or loss.
- Consumer information must only be used for the purposes authorized by the applicable campaign and relevant consent.
- Partners must not sell, disclose, or redistribute consumer information without proper authorization.
- Partners must promptly notify Pace of any suspected data breach or unauthorized disclosure involving campaign information.
- Pace may retain account, agreement, campaign, and transaction records as reasonably necessary for business, contractual, security, and legal purposes.
11. Confidentiality
Non-public campaign details, pricing, customer information, business processes, login credentials, agreements, and partner information must be treated as confidential. Partners must not disclose such information to unauthorized third parties or use it outside the permitted business relationship.
12. Intellectual Property
All content, branding, logos, website materials, portal designs, documents, and other intellectual property belonging to Pace remain the property of Pace or its respective licensors. No ownership rights are transferred by access to the website or portal.
Partners may not copy, modify, distribute, or commercially use Pace materials without prior written permission, except where expressly authorized.
13. Suspension and Termination
Pace may suspend, restrict, or terminate an account, campaign, or business relationship where reasonably necessary, including in cases of suspected fraud, compliance concerns, breach of contract, inaccurate information, security risks, or business discontinuation.
Where appropriate, Pace may request clarification, supporting records, or corrective action before making a final decision. Termination does not automatically remove obligations that accrued before termination, including confidentiality, payment, data protection, and other surviving contractual obligations.
14. No Guarantee of Results
Pace does not guarantee any minimum number of leads, calls, transfers, conversions, sales, revenue, or earnings unless expressly agreed in a signed written agreement. Campaign performance may vary based on market conditions, targeting, consumer behavior, advertiser requirements, and other factors.
15. Disclaimer and Limitation of Liability
To the extent permitted by applicable law, the website and portal are provided on an "as available" basis. Pace does not guarantee uninterrupted access, error-free operation, or that every campaign will remain available.
To the extent permitted by applicable law, Pace will not be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, business opportunities, or data arising from use of the website, portal, or services.
Nothing in these Terms excludes liability that cannot legally be excluded or limited.
16. Changes to These Terms
Pace may update these Terms from time to time. The updated version will be published on this page with a revised "Last Updated" date. Continued use of the website or portal after an update constitutes acceptance of the revised Terms to the extent permitted by law.
17. Governing Law and Disputes
The governing law, jurisdiction, and dispute resolution procedure applicable to a particular partner relationship will be determined by the relevant signed MSA, IO, or other written agreement. Where no such agreement addresses a matter, applicable law will govern. These provisions should be reviewed by qualified legal counsel before use.
18. Contact Information
For questions about these Terms & Conditions, contact:
Pace Advertising
Email: info@p4pace.online
Phone: +92 312 8691635
Office #4, Baqai Arcade, 6th Road,
Rawalpindi 46000, Pakistan.